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eCommerce Facts
- Most eCommerce sites have a 4% conversion rate (though some like Amazon and QVC have conversion rates of 20% and 17% respectively). - Of the top 100 eTailers only 35 have conversion rates over 5%....
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Gift Cards Have A 27% Margin
Retailers love gift cards for a number of different reasons and if recent surveys are to be believed they have one more. Turns out only 63% of gift cards are ever redeemed and this means that retailers...
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Maximum Amount
Most retailers offer shipping specials above a minimum order amount. Not GivingGallery.com:
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Census
Want to get a sense for how many etailers are out there? Get this- Magento is one out of a reported 600 shopping carts (source). Magento alone is cart of choice for 75,000 etailers (source). You do...
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Interesting eCommerce Facts
In October 2007 I wrote a blog post listing 10 ecommerce facts. Since then, every time a new ecommerce fact comes my way the original article is updated. The article now has 37 interesting ecommerce...
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Cart Page Popup
When new visitors to framesbymail.com add an item to their cart they see this popup on cart page– At first glance this feels like a bad idea (don’t shoppers rate popups?), but it could be a good...
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Something Different
This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail...
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Are You Giving Your Top Seller Enough Love?
Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report. It’s highly likely that your top seller sells 2X as many units as...
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7 Reviews Versus 48
I’ve struggled with product page review counts. I know going from 0 reviews to 1 with 4.2 stars (or better) improves conversion rates 20% (source). But, if an item already has 4.5 stars and 7 reviews...
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Beautiful Design Can Hurt Conversions
Here is a screenshot of the top half of mytarp.com— Spend 30 seconds looking at it and tell me which page element grabbed your attention the strongest. [Don’t scroll down till you’ve made your...
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Is It a Good Idea to Send a Followup Email?
Question: I want to send my mailing list a special discount that will run just 5 days. If I send discount notification email on day 1 and “last day” email on 5th day what kind of sales lift could I get...
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